Master research techniques specific to business and data-driven decision making

Evidence-based business decisions require robust, dependable analysis. This multimedia collection is focused on helping you deliver this. From identifying a testable question to collecting and analyzing data, it equips you with the tools to deliver data you can trust. Both qualitative and quantitative methods are covered, including psychological methods used to analyze consumer behavior.

Advantages of using Sage Research Methods Business

  • Master methods such as triangulation and content analysis with supporting how-to guides
  • Watch video tutorials by experts in the most popular and evolving techniques
  • Take inspiration from case studies of real projects written by the researchers who conducted them
  • Get hands-on practice using sample data and walkthroughs of analytic techniques
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