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Business
Master research techniques specific to business and data-driven decision making
Evidence-based business decisions require robust, dependable analysis. This multimedia collection is focused on helping you deliver this. From identifying a testable question to collecting and analyzing data, it equips you with the tools to deliver data you can trust. Both qualitative and quantitative methods are covered, including psychological methods used to analyze consumer behavior.
Advantages of using Sage Research Methods Business
- Master methods such as triangulation and content analysis with supporting how-to guides
- Watch video tutorials by experts in the most popular and evolving techniques
- Take inspiration from case studies of real projects written by the researchers who conducted them
- Get hands-on practice using sample data and walkthroughs of analytic techniques
See sample content
Using a Field Experiment to Complement Lab Studies in Consumer Behavior
Using a Field Experiment to Complement Lab Studies in Consumer Behavior
A case study
Learn About Topic Analysis Using BERT Model With Fortune 500 Company Data (2022)
Learn About Topic Analysis Using BERT Model With Fortune 500 Company Data (2022)
Dataset
Using Online Surveys to Investigate Consumer Attitudes Towards Global Brands
Using Online Surveys to Investigate Consumer Attitudes Towards Global Brands
Video case study