Traditional and emerging business theories matched to real-world situations
Business Foundations covers key and emerging theories to help students understand and apply different approaches to problem solving in the modern business environment. Using expert viewpoints from diverse, global authorship, students will first gain theoretical knowledge and then learn to think critically about and appropriately apply concepts in everyday settings.
Advantages of using Business Foundations
- Develop a thorough understanding of key theories and critical comparisons of opposing theories
- Learn what theory looks like in action via diverse professional perspectives on their experience of applying (or rejecting) the theory
- Stay engaged and motivated via video, hover-over key terms, and Knowledge and Understanding Checks.
- Prepare for the workforce through interactive scenarios
See sample content
Media Richness Theory