Data Decisions

Make strategic business recommendations through data-driven analysis

By bridging the gap between business fundamentals and practical applications, Data Decisions helps students develop the competencies to thrive in their courses, capstones, internships, and in the competitive job market post-graduation. Each exercise, or “Data Challenge,” is designed to give students hands-on experience in applying business fundamentals and data analysis methods to real-world scenarios through text, visualizations, interactive quizzes, and downloadable quantitative and qualitative data sets.

Advantages of using Data Decisions

Understand business concepts, such as forecasting and market segmentation
Evaluate and apply data in a wide variety of business scenarios
Use creativity and critical thinking to solve real-world business challenges and recognize opportunities
Make sound business decisions based on incomplete, imperfect, or conflicting data
Communicate findings and recommendations