Video: Market Research

Learn practical skills from tutorials by expert market researchers 

Market research can inform product design, marketing plans, and messaging, making significant contributions to business strategies. These video tutorials by business experts equip users to plan market research projects, choose the right qualitative and quantitative methods, and to make confident data-driven recommendations based on reliable results. 

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Advantages of using Sage Research Methods Video: Market Research

  • Master methods commonly used in market and marketing research through video tutorials featuring academic and professional experts
  • Dive deep into data analysis with full series on statistics and probability, survey analysis for market insight, and interpreting qualitative data
  • Review methods concepts at your own pace, watching and rewatching as necessary
  • Easily embed videos in learning management systems, enlivening courses, both online and in person

See sample content

In practice

In practice

Setting Up Focus Groups for Market Research: Made You Think!


Sage Research Methods Video

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