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Plan Your Focus Group
This course provides a comprehensive overview of the planning stages involved in running focus groups. It explains when focus groups are a suitable methodology, how to recruit participants, how to establish guidelines for activities, and what options are available for capturing your data.
Advantages of using Plan Your Focus Group
- Identify situations when focus groups offer useful data
- Compare population and sample priorities to decide how many groups are needed
- Incorporate ethical principles into focus group recruitment
- Identify what data to capture and how to do it
Language:
English
Time to Complete:
4 hours
