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Run Your Focus Group
This course provides clear guidance on running effective focus groups. It explains how to prepare an environment, shares key moderation skills, provides advice on managing group dynamics, and shares tips for analyzing the suitability of captured data.
Advantages of using Run Your Focus Group
- Prepare an appropriate environment for each focus group conversation
- Show leadership when moderating
- Manage a variety of group dynamics
- Verify that all necessary research data were captured
Language:
English
Time to Complete:
4 hours
