Do you have to analyze qualitative data and don’t know where to start and how to do it properly?
Dr. Robert Thomas, instructor on the SAGE Campus Analyze Qualitative Data course, has created a guide to give you a taster of what you can find in the six course modules.
By following all the steps suggested, you will develop skills in understanding and evaluating your individual data, building your confidence and proficiency in every stage of the data analysis process.
what’s in the analyze qualitative data guide?
This guide will take you through some of the steps to help you analyze qualitative data. The main topics approached in the guide:
1. Analyzing Qualitative Data
The nine steps to analyze your data will help you narrow your focus and concentrate on performing each step of the sequence successfully.
2. Types of Data that Generate Themes
Themes in qualitative research emerge from a systematic process of analysis beginning with transcription, coding, and categorization.
3. Coding
Learn what coding is and how to make the distinction between codes and the coding process.
4. Categories
Categories are bundles of similar codes in your transcripts and allow you to understand the depth and breadth of what’s in your data identified by your codes.
Meet our instructor, Dr. Robert Thomas
Dr. Thomas is currently a Lecturer (Marketing) at Aston Business School. His primary research interests and publications encompass Brand Management, specifically the areas associated with sponsorship, fandom, co-creation, and brand community. Robert sits on the editorial boards for Journal of Product and Brand Management and International Journal of Sport Management and Marketing, winning reviewer of the year for Journal of Product and Brand Management in 2015.
