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Data visualisation: Use of colour

Guest User
Guest User
May 01, 2018
Read time - 4 minutes

This blog post is the first in a series of pieces by Andy Kirk, on the 'little’ of visualisation design: the small decisions that make a big difference towards the good and bad of visualisation. This week’s post discusses use of colour.

Insights


 

 

This is part of a series of posts about the 'little of visualisation design', respecting the small decisions that make a big difference towards the good and bad of this discipline. In each post I'm going to focus on just one small matter - a singular good or bad design choice - as demonstrated by a sample project. Each project may have many effective and ineffective aspects, but I'm just commenting on one. - Andy Kirk

 

Better Colour Keys

The 'little' of this design concerns a clever approach to squeezing more potential out of your colour keys, as demonstrated by the project 'Rethinking Detroit' by the National Geographic, looking at the changing fortunes of Detroit's neighbourhoods block-by-block.

Read Andy’s comments and observations on colour keys

LoVD-Part14a (1).png

Distinct colouring 

The 'little' of this design concerns the confusion that arises through careless colour choices. The specific subjects here relate to a pair of example charts used on TV during recent Wimbledon (BBC) and Cricket (Sky) coverage in the UK.

Read Andy's commentary and the full post 


Imposed colours

The next and final ‘little’ in this week’s post concerns the use of colour and specifically the restrictions caused by the universal application of 'corporate' colour palettes. There are benefits from applying consistent colours to facilitate brand recognition but sometimes this can cause unnecessary obstruction.

Read Andy's commentary

LoVD-Part6a.png
 

Check out the next post on labelling conventions!

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